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Elements Outdoor Fitness


This was a re-brand project for an outdoor fitness trainer in Vancouver. The trainer’s focus was on extreme elements training including trail running, mountain hikes and outdoor bootcamp circuit training. The client’s audience was primarily male and female athletes interested in high-intensity, customized training routines. As a solution I developed a word-mark incorporating a simple icon that implies the challenge of mountain workouts with movement and strength. I chose a dark slate blue and a bright, vibrant blue for the corporate colours. We wanted a contemporary feel without being trendy, and wanted to capture the personality of the attitude of the company which was fun, but got results.