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The Black Lodge

Branding & Menu Design

This local bar and restaurant has a unique atmosphere loosely based on the Twin Peaks television series that caters to a young, hip, vegetarian demographic. With split log siding on the walls, tree slab tables, a full wall mural and an indoor cabin as the bar, it is an eclectic, vintage camping inspired spot with a lot of heart. They recently acquired a new location and were looking for an update to their brand and supporting graphics to enable a successful launch into a new neighbourhood. They embrace the “campy” side of life, so I looked to vintage-style typefaces and colours for inspiration and added some hand-drawn custom icons to address the homey, grass-roots feel that they cherish.